Digital Bank vs. Digital Brand: Strategies to Fuel Growth
As banks work to increase deposits in an increasingly digital world, they have the opportunity to take different, sometimes divergent, approaches to connecting with audiences and compelling them to become customers — establishing a digital branch or launching an entirely new digital bank.
There is no “right way” to approach these opportunities, it depends on your bank’s goals and objectives.
Download our white paper and learn from the digital transformation journeys of two community banks. With divergent strategies, each bank realized incredible growth and gained operational efficiencies well beyond their goals.