Digital Brand or Digital Branch: Strategies to Fuel Growth


Banks and credit unions are confronted with a choice between two equally innovative but divergent approaches to digital transformation. Broadly, this choice boils down to deciding between these two strategies:

— Launching an entirely new, digital-only bank with a different look and feel from the existing brand

—  Establishing a digital branch — a “digital version” of an existing network of physical branches

It’s not an easy decision. Every bank will choose a strategy based on their respective market, brand, target audience, and existing tech stack. 

In this white paper, we take a deep dive into how two different banks addressed this challenge and what we can learn from their distinct approaches.